AdCaddy
An ad creation tool that turns one brief into finished ads for Facebook, Google and LinkedIn: copy, hero image and layout, sized for every format.
- Industry
- Marketing technology
- What we did
- Web app and marketing site
- Live site
- adcaddy.io
The brief
Anyone running ads on more than one platform knows the routine: write the ad, then resize and reword it for every placement Facebook, Google and LinkedIn offer. AdCaddy set out to do that work for them, so a marketing team could write one brief and get every format back, already on brand.
What we built
A web app that writes the copy, makes the image and lays out the ad, then adapts that one design to more than 27 formats.
- Copy from a brief
- Headlines, body copy and calls to action written for the platform, the audience and the stage of the funnel.
- Hero images
- Generated from a short description, or upload your own and use it everywhere.
- 27+ formats
- Facebook, Google and LinkedIn placements, each sized correctly and within the platform's rules.
- Brand settings
- Your colours and fonts are applied to every ad automatically.
- Format groups
- Formats grouped by campaign type, platform or funnel stage, so you only see what you need.
- Export
- Download files ready to upload straight to each ad platform.
Under the hood
The core of AdCaddy is a layout engine that takes a single design and reflows it across every format's dimensions, keeping the visual hierarchy intact and staying inside each platform's guidelines.
Around it sit two AI pipelines: one that reads a marketing brief and writes copy to suit each placement, and one that generates hero images in the brand's own style.
Thinking about a project like this?
Tell us a little about what you have in mind and we'll get back to you to talk it through.